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en:aktuelles:herbadiberna [2026/09/04 16:02] – [What We Hope for in the Future] sosen:aktuelles:herbadiberna [2026/09/04 16:46] (current) – [Hemp cultivation also means respecting the plant] sos
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 Here at Herba di Berna, we want to help broaden this perspective once again. Not by romanticizing or glorifying cannabis, but by showing that a responsible approach to hemp also involves knowledge, quality, sustainable production, and honest communication. Here at Herba di Berna, we want to help broaden this perspective once again. Not by romanticizing or glorifying cannabis, but by showing that a responsible approach to hemp also involves knowledge, quality, sustainable production, and honest communication.
  
-After all, our true goal goes far beyond simply selling hemp products: **We want to restore cannabis—both as a cultural and a crop plant—to the place in society that it deserves.**+After all, our true goal goes far beyond simply selling hemp products: **We want to restore cannabis – both as a cultural and a crop plant – to the place in society that it deserves.**
  
 ===== How Prohibition Shaped the Image of Hemp ===== ===== How Prohibition Shaped the Image of Hemp =====
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 As sustainable producers, we avoid using artificial fertilizers and rely on natural beneficial insects for pest control. When it comes to energy consumption, we should also consistently rely on electricity from renewable energy sources. As sustainable producers, we avoid using artificial fertilizers and rely on natural beneficial insects for pest control. When it comes to energy consumption, we should also consistently rely on electricity from renewable energy sources.
  
-These may not be spectacular headlines. But for us, it is precisely these kinds of decisions that define credible sustainability. **It doesn’t start with marketing—it starts with production.**+These may not be spectacular headlines. But for us, it is precisely these kinds of decisions that define credible sustainability. **It doesn’t start with marketing – it starts with production.**
  
 ===== Good quality begins long before the product is packaged ===== ===== Good quality begins long before the product is packaged =====
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 Another important part of our philosophy is the responsible use of resources. A high-quality hemp plant does not consist solely of the largest and most visually appealing flowers. Another important part of our philosophy is the responsible use of resources. A high-quality hemp plant does not consist solely of the largest and most visually appealing flowers.
  
-During processing, small flower parts and flower trimmings are produced. These parts also come from the same carefully cultivated plant. Simply discarding them—even though they can be put to good use—goes against our understanding of sustainable production.+During processing, small flower parts and flower trimmings are produced. These parts also come from the same carefully cultivated plant. Simply discarding them – even though they can be put to good use – goes against our understanding of sustainable production.
  
 That's why we try to use the plant as holistically as possible. For example, anyone  That's why we try to use the plant as holistically as possible. For example, anyone 
-looking to buy [[https://www.herbadiberna.ch/en/trim/|CBD trimmings]] will find carefully collected flower trimmings here—the parts that fall off when the flowers are turned during the drying process.+looking to buy [[https://www.herbadiberna.ch/en/trim/|CBD trimmings]] will find carefully collected flower trimmings here – the parts that fall off when the flowers are turned during the drying process.
  
 For us, this isn't just about a single product. Behind it lies a fundamental question: How do we manage the resources that a plant provides us? When we talk about sustainability, this question is an essential part of the discussion for us. For us, this isn't just about a single product. Behind it lies a fundamental question: How do we manage the resources that a plant provides us? When we talk about sustainability, this question is an essential part of the discussion for us.
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 A responsible hemp market requires more than just good production. It also requires good, reliable information. A responsible hemp market requires more than just good production. It also requires good, reliable information.
  
-When it comes to cannabis in particular, scientific findings, personal experiences, decades-old prejudices, and—in some cases—very aggressive marketing all come into play. This can quickly lead to expectations that have little to do with reality.+When it comes to cannabis in particular, scientific findings, personal experiences, decades-old prejudices, and – in some cases – very aggressive marketing all come into play. This can quickly lead to expectations that have little to do with reality.
  
 That is why, for us, honest communication is just as much a part of quality as the cultivation process itself. We want to explain where products come from, how they’re made, what distinguishes different quality levels, and how various cultivation and processing methods work. It’s equally important to provide a clear context for legal frameworks and to clearly communicate the limits of reliable claims. That is why, for us, honest communication is just as much a part of quality as the cultivation process itself. We want to explain where products come from, how they’re made, what distinguishes different quality levels, and how various cultivation and processing methods work. It’s equally important to provide a clear context for legal frameworks and to clearly communicate the limits of reliable claims.
  
-This explicitly includes not promising effects that cannot be reliably substantiated. Hemp doesn’t need miracle claims—it’s a wonderful plant even without them. If we want society to take cannabis seriously, those who work with cannabis must also speak about it responsibly.+This explicitly includes not promising effects that cannot be reliably substantiated. Hemp doesn’t need miracle claims – it’s a wonderful plant even without them. If we want society to take cannabis seriously, those who work with cannabis must also speak about it responsibly.
  
 ===== For us, education is not a side project ===== ===== For us, education is not a side project =====
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 At Herba di Berna, too, education has long been a central part of our work. For years, our blog has addressed scientific, social, and political topics related to hemp and cannabis. These include research and the endocannabinoid system, as well as the black market, youth protection, pilot projects, legalization, and current developments in Swiss cannabis policy. At Herba di Berna, too, education has long been a central part of our work. For years, our blog has addressed scientific, social, and political topics related to hemp and cannabis. These include research and the endocannabinoid system, as well as the black market, youth protection, pilot projects, legalization, and current developments in Swiss cannabis policy.
  
-Today **, Dominic Berg, Marketing and Content Manager at Herba di Berna,** is responsible for a large part of this editorial work. In addition to his other responsibilities at the company, he regularly researches and writes our expert and in-depth articles, striving to present even complex topics in a clear and nuanced way.+Today, **Dominic Berg, Marketing and Content Manager at Herba di Berna,** is responsible for a large part of this editorial work. In addition to his other responsibilities at the company, he regularly researches and writes our expert and in-depth articles, striving to present even complex topics in a clear and nuanced way.
  
 Legalize it! and Herba di Berna approach the issue from different perspectives, but they share a common conviction: **A responsible cannabis policy requires a well-informed society.** Legalize it! and Herba di Berna approach the issue from different perspectives, but they share a common conviction: **A responsible cannabis policy requires a well-informed society.**
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 A credible cannabis culture requires precisely this distinction. After decades of prohibition, one of the most important changes may be to stop either demonizing or glorifying cannabis exclusively. A credible cannabis culture requires precisely this distinction. After decades of prohibition, one of the most important changes may be to stop either demonizing or glorifying cannabis exclusively.
  
-We can start **talking about it in a normal, objective, and open** way.+We can start **talking about it in a normal, objective, and open way**.
  
 ===== What We Hope for in the Future ===== ===== What We Hope for in the Future =====
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 We would like to see an approach to cannabis that is shaped neither by outdated prejudices nor by exaggerated promises. Instead, the plant should once again be viewed in a nuanced way: as a cultivated plant, a crop, an agricultural product, and a part of our social reality. We would like to see an approach to cannabis that is shaped neither by outdated prejudices nor by exaggerated promises. Instead, the plant should once again be viewed in a nuanced way: as a cultivated plant, a crop, an agricultural product, and a part of our social reality.
  
-At Herba di Berna, we want to be part of this effort—through organic farming, sustainable production, verifiable quality standards, expertise, and transparent communication. At the same time, we believe it’s important to continually take a critical look at our own industry.+At Herba di Berna, we want to be part of this effort – through organic farming, sustainable production, verifiable quality standards, expertise, and transparent communication. At the same time, we believe it’s important to continually take a critical look at our own industry.
  
 Because one thing hasn't changed since we were founded:  Because one thing hasn't changed since we were founded: 
  
-**We want to restore the cannabis plant – both as a cultural and a crop plant—to its rightful place in society.**+**We want to restore the cannabis plant – both as a cultural and a crop plant – to its rightful place in society.**
  
 ===== Sources and Further Information ===== ===== Sources and Further Information =====
Last modified: 2026/09/04 16:02
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Magazine Legalize it! #111

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Magazine Legalize it! No. 111 - Fall 2026

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